Breakfastofchampions.com is the official website of which breakfast cereal?
Wheaties is well known for featuring prominent athletes on the exterior of its package. The company first sold the product as Washburn’s Gold Medal Wheat Flakes in 1924. After an employee’s wife won a renaming contest, it called the cereal “Wheaties.”The brand adopted the “Breakfast of Champions” slogan in 1933, and in 1934 the Wheaties box featured its first athlete, Lou Gehrig. Its boxes have since been graced by hundreds of other athletes including Michael Jordan (who has appeared on the box 18 times — more than any other athlete).
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